Malcolm Gladwell Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his number-one best sellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology.
Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind.
Malcolm Gladwell Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.
Malcolm Gladwell In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.
Malcolm Gladwell In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Malcolm Gladwell Malcolm Gladwell, the #1 bestselling author of The Tipping Point, Blink, Outliers, and What the Dog Saw, offers his most provocative---and dazzling---book yet.
Three thousand years ago on a battlefield in ancient , a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won.
Or should he have?
In David and Goliath, Malcolm Gladwellchallenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.
Gladwell begins with the real story of what happened between the giant and the shepherd boy those many years ago. From there, David and Goliath examines Northern Ireland's Troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms---all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity.
In the tradition of Gladwell's previous bestsellers---The Tipping Point, Blink, Outliers and What the Dog Saw---David and Goliath draws upon history, psychology, and powerful storytelling to reshape the way we think of the world around us.
Malcolm Gladwell This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.
Malcolm Gladwell For the first time all three of Malcolm Gladwell's bestselling, groundbreaking audiobooks are available together in an "instant classic" box set at a value-price.
THE TIPPING POINT: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, has already changed the way people throughout the world think about selling products and disseminating ideas.
BLINK: In Blink, Malcolm Gladwell revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
OUTLIERS: In this stunning audiobook, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"-the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.
Malcolm Gladwell Learning quickly versus learning well. Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point: How Little Things Can Make a Big Difference and Blink: The Power of Thinking Without Thinking, which was published this year. Both books grew out of articles that first appeared in the magazine. Mr. Gladwell will discuss other works in progress as well.
Hendrik Hertzberg, John Colapinto, Sasha Frere-Jones, John Updike, Burkhard Bilger, Malcolm Gladwell, Seymour Hersh & Jonathan Franzen Certainly, all the writing in The New Yorker is memorable, and this collection is no exception. The authors include such best sellers as Malcolm Gladwell, Seymour Hersh, and Jonathan Franzen - and the subjects range from the lives of short-order cooks to the secrets of college admissions. In all, there are nine stories: ANNALS OF TECHNOLOGY "The Bakeoff" by Malcolm Gladwell: Project Delta aims to create the perfect cookie. (Originally published Sept. 5, 2005)
COMMENT "Mired" by Hendrik Hertzberg: Evolution vs. creationism vs. intelligent design. (Originally published Aug. 22, 2005)
ANNALS OF MEDICINE "Bloodsuckers" by John Colapinto: Leeches are good for you after all. (Originally published July 25, 2005)
BOOKS "A Cloud of Dust" by John Updike: A review of E. L. Doctorow's new novel, The March. (Originally published Sept. 12, 2005)
THE TALK OF THE TOWN: "Watergate Days" by Seymour Hersh: The veteran investigative reporter writes about the revelation of the identity of "Deep Throat" and his own reporting experiences. (Originally published June 13 & 20, 2005)
IN THE KITCHEN "The Egg Men" by Burkhard Bilger: What it takes to be a short-order cook in Las Vegas. (Originally published Sept. 5, 2005)
A CRITIC AT LARGE "Getting In" by Malcolm Gladwell: The social logic of Ivy League admissions. (Originally published Oct. 10, 2005)
ANNALS OF ADOLESCENCE "The Retreat" by Jonathan Franzen: Memories of a church youth group. (Originally published June 6, 2005)
POP MUSIC "The Gift and the Curse" by Sasha Frere-Jones: The "vexing brilliance" of Jack White and the latest release by The White Stripes. (Originally published June 13 & 20, 2005)
The articles in this collection were selected by Audible in cooperation with the editorial staff of The New Yorker. Narration by William Dufris, Todd Mundt, and Christine Marshall.
Malcolm Gladwell, Amanda Fortini & Nancy Franklin In this issue:
COMMENT "Threats", by Steve Coll: President Obama�s counterterrorism policies.
THE TALK OF THE TOWN "Crystal Ball", by Calvin Trillin: The underwear bomber prediction. "44 vs. XLIV", by Nick Paumgarten: A showdown against Presidents and Super Bowls. "Pee Wee Redux", by Michael Shulman: The return of Pee Wee Herman.
ANNALS OF BUSINESS "The Sure Thing", by Malcolm Gladwell: How entrepreneurs really succeed.
THE WORLD OF FASHION "Twisted Sisters", by Amanda Fortini: The sisters behind the fashion label Rodarte.
ON TELEVISION "Jersey Jetsam", by Nancy Franklin: MTV goes to the beach.